They were selling crocodiles in SS2,business was brisk in fact!

Recently when i was dining in SS2 @ PJ,I saw people were converging a stall at the front of the famous food court in SS2,the usual spots used to sell box office movies. I thought those people were buying Dvds at that moment.

When I approached nearer,there wasn’t any DvDs but lots of crocodiles strewn over on the street roads for sale! Have a look:

Thousands pairs of crocs strewn over the street road

Thousands pairs of crocs strewn over the street road

Yeah, I mean the colorful foam clogs-aptly named crocs, not the carnivorous & deadly crocodiles,pls!

the colourful beach crocs

the colourful beach crocs

The stall was selling the sandals at very attractive price,ranging from ~ RM20 to RM40 depending on the types. While Retail outlet is selling at over RM100 per pair, what a bargain, isn’t it? Frankly speaking, I don’t really fancy this flimsy sandals due to its weird look and bright colours. But then, lotsa of people are wearing on the streets for the reasons of feeling hippy, light and trendy.

The various types of crocs

The various types of crocs

Well, since the price is relatively cheaper than a meal for 3 persons’ Mcdonald lunch, therefore I decided to give myself a try in looking for a nice pair. I took 45 minutes to finally settle on 2 pairs,not one instead. :)

My first pair:

RM35 for this??? what do u think?

RM35 for this??? what do u think?

Since I have landed my feets in this brand, is good to know a little about this brand story.

Crocs were born of the economic boom. The colorful foam clogs appeared in 2002, just as America was recovering from a recession. Brash and bright, they were a cheap investment (about $30) that felt good and promised to last forever. Former president George W. Bush wore them. Aerosmith lead singer Steven Tyler wore them. Your grandma wore them. They roared along with the economy, selling 100 million pairs in seven years.

In 2006, the company sold shares to the public, raising more than $200 million in the biggest stock offering in shoe history. It ramped up manufacturing to keep up with demand.

Crocs not only had a look, they had a story. In 2002, three longtime friends from Boulder, Colo., got hold of technology developed in a Canadian laboratory in 1999 that created a lightweight, antimicrobial foam. They called it Croslite and molded it into a boating and water-sports shoe they named “Beach.”

The shoes quickly developed a following among landlubbers as well. Gardeners touted their stability, runners enjoyed their light feel, and the chairman of the company’s board wore them with his tuxedo.

But then, the product fame has apparently come to its saturation point.

Last year the company lost $185.1 million, slashed roughly 2,000 jobs and scrambled to find money to pay down millions in debt. Now it’s stuck with a surplus of shoes, and its auditors have wondered if it can stay afloat. It has until the end of September to pay off its debt.

The company swung from a profit of $168.2 million in fiscal year 2007 to a loss of $185.1 million last year. In its annual report, Crocs said that an independent auditor expressed concerns about the company ability to continue. Its stock price has plummeted 76 percent.

This has reminded me of the 1980′s once famed jelly shoes which had also folded after losing its appeals in the market:

In fact, there is a blog already trying to run down this brand asap:

2 Comments

  • 1
    August 29, 2009 - 16:36 | Permalink

    Is this genuine one? Perhaps is imitation?

  • 2
    Crocky
    August 29, 2009 - 21:21 | Permalink

    Those are imitations, you can get them cheaper elsewhere,even in hypermarkets.

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