Few days back, I saw this ads in the Star which Paul-the psychic octopus was featured:

A property advertisement used Paul as its main cast

I felt sorry for Paul as its popularity is being abused across the world! I think Germany has to claim international copyright forbidding simply use of Paul’s name and photos for commercial or personal interests!

On the other hand, I despise this advertisement idea……Creativity is simply not in this case…unlike following Ikea’s advertisement which I came across on the same day papers:

A truly creative ads!

I must say this ad’s idea is truly creative!